Faster Content Marketing and some simple “Content Hacks” I read 2 posts this morning that reinforced my need to do MORE for my sites and I wanted to share to try to inspire YOU. My clients sites are always a priority, but Neil Patel and Quinn Whissen have inspired me to write a few thoughts here and link to their excellent articles. Sometimes , you just...

Conversion Optimisation is a topic I have to cover with every client, as they still all too often believe that organic results (and therefore sales) will magically happen with the old SEO (Search Engine Optimisation) techniques. They will not. Your website needs to be very clear what you are all about as soon as the visitor hits your site – and show them...

This is always a ‘hot button’ topic as Google keeps moving the  goal posts! Guy Kawasaki  recently shared this VERY long infographic from Search Engine Journal on his Google + page and ALLTOP I thought it worth sharing here, as I have to constantly remind clients that the rules change so fast…BUT 1 thing remains true. You MUST write really great...

There’s a new battle raging between Microsoft’s Bing and Google. Microsoft has set up a new site Scroogled.com and is pumping money into a campaign war.. that appears to be working according to Adage! What is the fuss all about, with Google pushing ads at you via your Gmail? Well… Several articles on this subject tell us more , including...

If you market online, you’ve been in Siberia if you haven’t heard the (dreaded) words Panda and Penguin, as 2 key Google Updates are called over the last 2 years.. Now, added to the menagerie is the ‘Hummingbird’ … yes.. they are all ‘cute’ names for deceptively lethal changes ( if you do not respond decisively and quickly...

How does a small agency like JumpStart Matrix stay on top of the latest trends.. and still deliver the best strategies for clients whilst hitting deadlines? That right cohesive ‘mix’ of channels covered between client and agencies is an interesting one… We at JSM also try to act as mentors for our clients, helping them to understand the ‘Big...