Google Scroogle!

Oct 21

There’s a new battle raging between Microsoft’s Bing and Google.
Microsoft has set up a new site Scroogled.com and is pumping money into a campaign war.. that appears to be working according to Adage!
What is the fuss all about, with Google pushing ads at you via your Gmail? Well…

Several articles on this subject tell us more , including Techcrunch’s Alex Wilhelm  who writes :
“Also in the AdWeek report is internal Microsoft data, indicating that after watching a Scroogled ad, the chance of a viewer recommending Google to a friend falls by 10 percent. The chance that they recommend Bing rises by 7 percent after watching the same ad.
So what we can take from this is that Microsoft likely isn’t going to give up on the Scroogled push any time soon. The ads, pitting Bing against a somewhat strawmanned Google, are slightly reminiscent of the now historical Mac vs. PC advertisements that pitted Apple devices against Windows-based machines.”

The Atlantic Wire’s “There’s an Easy Way to Escape Gmail’s Terrible New Email Ads “   notes :
“Lucky for all of us, there is one way to escape this new e-mail ad hell-scape: disable the promotions tab. Due to outrage from users the last time it changed up its inbox, Google made this one optional. The inbox tab under settings lets users pick and choose their tabs.”

Google itself said : “Instead of ads always appearing at the top of your inbox, they’ve been relegated to a more appropriate place in your Promotions category. In addition, we’ve raised the quality of these ads and won’t show you an ad unless it’s relevant — which means you may sometimes see no ads at all in your Promotions tab. You can also dismiss the ads you see in your Promotions tab by clicking the “X” button on the right-hand side.

Intrusive or useful? Most people feel they already have enough email! What about you?

 

Leave a Reply

You must be logged in to post a comment.