Optimising Your Contact Form

Everyone is talking about SEO ( Search Engine Optimisation)and many people simply do not really understand just what it encompasses.

What is  SEO?

Wikipedia  says” Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s ( like Google) “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the SERPS  -search engine results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines”

There are many ways that SEO can be put in place (both on and off page) and Google’s own Guide is a useful reference to help site owners to understand some of our industry ‘jargon’ on this topic.

The Contact Form of your website can be a useful tool to help your ‘visitor experience’  ie how easy IS it for anyone landing on your site to find what they want or how to get to you- quickly and easily?
Google pays close attention to that ‘experience’ and will make judgements on your site based on how people react…You will find this out when you (or your marketing consultant) analyses your Analytics data to see what actions people take when they arrive on your site!

I want to address that Contact Form (NOTE: the same sort of  scrutiny needs to be applied for any eCommerce cart experience too!)

Neil Patel  from Crazy Egg and  QuickSprout has an excellent Infographic on this topic, giving information on the data fields you should  or should not have and the wording that goes with them ( Less is More !) as well as  other insights.
Read this and then go and critically assess your own site- Is it working for you ..OR against you?