The Google ‘Zoo’ of Updates has a new arrival : Hummingbird

Oct 18

If you market online, you’ve been in Siberia if you haven’t heard the (dreaded) words Panda and Penguin, as 2 key Google Updates are called over the last 2 years..
Now, added to the menagerie is the ‘Hummingbird’ … yes.. they are all ‘cute’ names for deceptively lethal changes ( if you do not respond decisively and quickly that is)

Some good  explanation of the new Hummingbird update have(of course) been written up ..One on ” Google Hummingbird: Where No Search Has Gone Before”  where it notes :

“Google has made several major changes to its search engine over the past several months. Search geeks have been debating (and complaining about) Enhanced Campaigns, the new look for mobile search results, Penguin 2.1, and several other technical updates — but the average Google user probably hasn’t noticed much of a difference. And that’s exactly what Google wants.
Hummingbird will deliver better answers to longer more complex searches, with the results filtered through more overall meaning and intent, rather than just specific keywords.’s article by  Jeremy Hull goes on to explain :

“Mobile searches are a very significant driving force behind this change. When users search on their smartphones, queries tend to be shorter — users don’t type as many words as when they’re using a full-size keyboard. But that trend reverses when voice search is used. Voice search queries tend to be longer, more complex, and more conversational. As we edge into the era of wearable tech, Google is making sure they are ready to provide the best voice search experience around.
Signed in users will be the biggest benefactors of these improvements and this is the best example to date of Google tying all the information it has about its users together to improve their experience.
In addition to the search query, additional information is pulled in from the user’s location (and saved locations), social connections (on G+), time of day, even previous searches.”

Google is getting to know you …more and more.
How do YOU feel about that?

Another article on this is “Things, not strings: How Google’s new Hummingbird algorithm sets the stage for the future of mobile search”  where they say:
In other words, stuffing your webpages with SEO-friendly keywords isn’t going to cut it anymore. Or, as Google search guru Matt Cutts likes to put it, the Google of the future “is about things, not strings.”
Google’s Matt Cutts talking about voice search( Think Siri!) and queries:

““No one seems to have generally lost traffic, unlike some other algorithmic changes, which often produce vocal ‘losers’ and silent ‘winners,’” SearchEngineLand’s Danny Sullivan told VentureBeat by email.

Consider the results of 2011′s Panda update, which was all about lowering the rank of so-called ”low-quality sites,” some of which saw their traffic cut by as much as 50 percent. Hummingbird, in contrast, is pretty harmless.
While SEO experts are still trying to figure out whether the arrival of Hummingbird means they’ll have to change their strategies, Sullivan says the general SEO advice remains the same: “Have good, descriptive content, and you should be doing all you can be doing to tap into long-tail searches,” he wrote.

SEO consultant Andrew Shotland, puts it slightly differently.
“Hummingbird is forcing website owners to ask, ‘How can I answer questions that customers are asking Google?’ This is really no different from what SEO people are already recommending,” he told VentureBeat.

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